Aviva France

Learn how Aviva France investors drove 137% increase in social publishing activity
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Aviva Investors, a global asset business of Aviva plc, set out to create an organic social media programme designed to be the key lever to increase quality traffic and inbound leads to its corporate website.

Recognising the potential impact of personal social media content for this initiative, Hannah Bland, Digital Marketing Manager, partnered with Hearsay to arm field reps with a tool that allowed them to not only provide original content, but also modify corporate content—all while minimising the compliance burden.

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