It’s no secret that videos have become the most popular medium for content consumption. In the past year, 9 out of 10 viewers said that they wanted to see more videos from brands and businesses.
Why? Because with too much information at their fingertips, clients and prospects want to be shown and not told what to do. Social selling programs must think bigger—by prioritizing video content in their corporate marketing strategies, and empowering their field to effectively reach and engage their networks through video.
Nancy Zwiers, Former CMO at Spin Master Corp, and Tori Taylor, Account Executive at Vidyard, discuss the science behind why video breaks through, and how it can help build relationships in sales.
This 45-minute webinar highlights:
In the spirit of “show don’t tell,” we also demo new video capabilities available on the Hearsay platform.