Hearsay EVENTS | OCTOBER 21-23 | NEW ORLEANS

2024 Fall Roundtable

We look forward to welcoming you to The Windsor Court in vibrant New Orleans, LA!

New OrleansNew Orleans
EVENT AGENDA

Sessions will take place in the Gallery space on the fourth floor

Monday, October 21

1:30 pm - 4:00 pm | Customer Advisory Board
BOARDROOM

(Meeting for CAB members only)

5:30 pm - 8:00 pm | Welcome reception at the Windsor Court

Join us in the library and Palm Court rooms to connect with peers and treat your tastebuds to delicious drinks and appetizers while soaking up some New Orleans charm.

Tuesday, October 22

8:00 am | Registration opens/Networking breakfast
GALLERY C
9:00 am | Opening session
GALLERY A
10:15 am | Break
10:45 am | Session breakouts [Choose one]

Start here: Foundational frameworks for social success
GALLERY C

Explore the crucial role of social selling in building new business with Head of Compliance Bill Simpson. Learn how to align user and content goals, combat resource constraints, and tackle common compliance challenges. Feel confident about overcoming initial inertia and equipping your field for social selling success in this interactive session!

Mastering digital presence: What customers want (and how to deliver)
GALLERY A

Building an ideal digital customer journey means being present, accurate, and engaging across every touchpoint. Led by Senior Product Marketing Manager Trent Ruffolo, this session highlights key themes and takeaways from Yext’s 2024 Digital Presence Report. Discover how key brand trust factors like listings and reviews impact everything from search visibility to customer decision-making—and learn actionable ways to optimize brand discoverability, engagement, and reputation management.

11:45 am | Lunch
GRILL ROOM
12:45 pm | Session breakouts [Choose one]

Drive, engage, diversify: Next-level social optimization
GALLERY A

What are the hallmarks of a successful social selling program? Strong field adoption, consistent content engagement, and strategic program diversity. In this session with Head of Content Erica Spelman, learn how to uplevel your firm’s social selling efforts by analyzing and optimizing your content strategy, driving greater program engagement.

Think Tank: Using KPIs to define success
GALLERY C

Learn in real-time from fellow attendees! Join this expert-led group discussion to benchmark how different leaders measure program success. Share and compare your program’s experience with others, and get one-of-a-kind insight from peers on KPI best practices, proven strategies, opportunities for improvement, and trial-and-error learnings.

1:45 pm | Break
2:00 pm | Session breakouts [Choose one]

Acronyms for success: UMM + EMV = social ROI
GALLERY A

Once your social program is humming along, how do you assess its performance? And more importantly, how do you spot opportunities for improvement? In this session, Head of Digital Transformation Amanda Peitz explains exactly how to measure and evaluate success based on user behavior and tangible business value generated by social selling.

Raising the bar: Getting to gold with Hearsay Social and Relate
GALLERY C

What does it take to run a gold-standard program for Hearsay Social or Relate? In this workshop, Customer Success Principal Michele Bateman will lead attendees through a comprehensive program analysis to review key features and workflows adopted by our most successful customers. Evaluate your program and identify opportunities to fully utilize the many Hearsay resources at your disposal.

3:00 pm | Closing remarks
GALLERY A
3:30 pm - 5:00 pm | [Optional] 1:1 Strategy sessions
5:30 pm | Networking activity

Meet in the lobby to walk to Toulouse Terrace, 541 Decatur St.

8:30 pm | Activity concludes

Wednesday, October 23

Departures
Register now

What to expect at Fall Roundtable

We got rave reviews from last year’s attendees. Here are the highlights!
2023 Highlights

Venue information

Hearsay’s Fall Roundtable will be hosted at The Windsor Court. Located on the edge of New Orleans’ vibrant French Quarter, this beautiful property—which boasts one of the largest private art collections in New Orleans—will be the perfect backdrop for this intimate customer-only event. After registering, you’ll receive a link to book your room.
Register now
Hearsay EVENTS | OCTOBER 21-23 | NEW ORLEANS

Registration is closed

Please reach out to rpape@yext.com with any questions.

Event questions?

Please reach out to rpape@yext.com with any questions.