2022 Social Selling Content Study

Read key insights about how financial professionals use social media in our 5th annual Content Study
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Hearsay’s 2022 Social Selling Content Study aggregates data from over 100 leading global financial services firms—including asset management, wealth management, property & casualty insurance, life insurance, and banking—and their cumulative 200,000 advisors and agents who used the Hearsay platform during the calendar year 2021.

In all, this study analyzed more than 15 million texts, and 14 million published social media posts, which garnered in excess of 16 million engagements across Facebook, LinkedIn, and Instagram. 

We hope that this year’s Hearsay’s Social Selling Content Study will help you uncover insights, spark creativity and inspire new best practices as you continue to support and empower your agents and advisors to drive business outcomes.


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