2023 Social Selling Content Study

Uncover 2022’s key trends and insights on financial professionals’ social media use
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Our 6th annual Social Selling Content Study aggregates data from over 225,000 advisors and agents who used the Hearsay platform in 2022.

We analyzed more than 16 million social posts and 22 million engagements from professionals at 100 leading global financial services firms—including Asset Management, Wealth Management, Property & Casualty insurance, Life & Annuities, and Banking.

One key finding? Overall engagement across all channels, content types, and lines of business has shot up by 23% since the start of the pandemic. Ready to learn what else we uncovered?


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