2024 Social Selling Content Study

Insights and trends to help you elevate your social selling program
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Hearsay’s seventh annual Social Selling Content Study aggregates data from over 260,000 advisors and agents who used the Hearsay platform in 2023. We analyzed more than 13 million social posts published across multiple business lines—including Asset Management, Wealth Management, Property & Casualty insurance, Life & Annuities, and Banking.

Our study reveals:

  • Overarching social selling trends and deviations from last year
  • Which social platforms, post components, and content categories generated the strongest engagement—both overall and by line of business
  • How aligned corporate marketing and sales teams were when it came to suggested vs. published content

Ready to refine your social selling strategy in 2024? 

Download your copy of the 2024 Content Study now.


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