2024 Social Selling Content Study webinar

Hearsay CMO Leslie Leach and Sr. Director Value Consulting Tim Rickards discuss this year’s findings
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Hearsay’s annual Social Selling Content Study analyzes data from more than 13 million social media posts published on Facebook, LinkedIn, Twitter, and Instagram by more than 260,000 financial services professionals at leading global firms.

In this webinar, we discussed the top takeaways gleaned from this year’s study:

  • Which mediums and content types generated the strongest engagement rates
  • What line of business had the strongest content alignment between marketing and field—and which ones have room for improvement
  • How firms fared when faced with universal social engagement dips and significant algorithm changes

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