Learn how American National used Hearsay Social to drive 2232% more visits to agents local websites
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American National wanted to find an efficient way to grow the visibility of their multiple line agents.
Initial Facebook ad campaigns fell short and were ineffective because the ads built were not customized, agents were intimidated by the technology, and ads were linking back to the corporate site. The need for customization and localization was identified but not available at an individual advisor level.