Building trust through individuality: The keys to successful social selling
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Over the past decade, social media has evolved into a powerful tool for financial services organizations, both from a brand and advisor perspective. However as time passes, the rise of influencers and paid social campaigns has pushed organic to the background. In many ways, we’ve forgotten the value of personal, 1:1 connection in driving consideration and conversion.
At the recent Digital Marketing for Financial Services Toronto Summit, Tim Rickards, Hearsay’s Director of Social & Content Strategy, discussed how to authentically sell yourself and your love for helping people. Key success factors include: