Building Trust through Individuality: The Keys to Successful Social Selling

Build a best-in-class social selling toolkit to best position you for the new digital era
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Over the past decade, social media has evolved into a powerful tool for financial services organizations, both from a brand and advisor perspective. However as time passes, the rise of influencers and paid social campaigns has pushed organic to the background. In many ways, we’ve forgotten the value of personal, 1:1 connection in driving consideration and conversion.

At the recent Digital Marketing for Financial Services Toronto Summit, Tim Rickards, Hearsay’s Director of Social & Content Strategy, discussed how to authentically sell yourself and your love for helping people. Key success factors include:

  • Understanding the difference between organic and paid social media, and why it matters to your efforts
  • Driving  interest and representing yourself authentically through engaging content and consistent social reciprocity
  • Learning how  to push the content envelope and while ensuring compliance
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