At the recent Digital Marketing for Financial Services Toronto Summit, Tim Rickards, Hearsay’s Director of Social & Content Strategy, discussed how to authentically sell yourself and your love for helping people. Key success factors include:

• Understanding the difference between organic and paid social media, and why it matters to your efforts
• Driving  interest and representing yourself authentically through engaging content and consistent social reciprocity
• Learning how  to push the content envelope and while ensuring compliance