How First Command empowers advisors to be brand ambassadors

Financial advisors play a big role in authentically sharing this unique brand's story
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First Command has built its reputation in large part from community storytelling. Using digital tools, its employees (including 550 tech-savvy financial advisors) have played a big role in sharing First Command’s brand story, and doing so authentically.

At last month’s Digital Marketing for Financial Services Midwest Summit, Scott Spidell, VP of Strategic Marketing at First Command, shared how empowering advisors digitally – with relevant social media content and compliant texting – helps humanize its brand while strengthening client relationships.


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