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Testimonials and endorsements are critical tools in an advisor’s marketing toolkit, but have long been prohibited—until December 2020, when the SEC updated its decades-old rules about investment advisor marketing.
Now, under the SEC’s “Modernized Marketing Rule,” T&Es written about and shared publicly by advisors via social media are treated as advertisements, with firms required to comply with the new rule by November 2022.
Learn how Hearsay can help your advisors leverage T&Es while adhering to regulatory obligations in this guide.