Learn how Lincoln Financial drove a 300% increase in program adoption
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Lincoln Financial Group provides advice and solutions that empower people to take charge of their financial lives with confidence and optimism.
Lincoln Financial Group saw the opportunity to take a more strategic approach to social selling to drive greater demand for their financial services in a more authentic way. The Distribution Marketing team knew that delivering the right social media tool to their field of wholesalers was going to be critical in driving adoption, efficiency, and ultimately delivering the right business outcomes.