The psychology of effective personal branding

Combining marketing and psychology to build trust, increase mind share, and grow your business
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Tim Rickards, Hearsay’s Director of Social Content and Strategy, and Dr. Lee Frederiksen, financial services marketing expert and behavioral psychologist, discussed the psychology of effective personal branding in financial services.

Watch this webinar to learn:

  • How to combine human behavior and business strategy to effectively engage prospects
  • Why it’s valuable to use content and social media marketing to become a visible expert
  • What ‘the halo effect’ is and how it can help you consistently broaden your network
  • Which marketing strategies are most effective for growing your prospect and client base
  • What steps you can take to increase your mind share and generate more new business

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