Financial Services Firm Co-operators Adopts Latest Version of Hearsay Sites and Sees Immediate Growth in Customer Pipeline

Hearsay helps Canadian firm dramatically increase client contact form submissions and tap into new opportunities

San Francisco – February 21, 2024 – Hearsay Systems, the trusted global leader in digital client engagement for the financial services industry, today announced metrics associated with long-term customer Co-operators’ upgrade to the latest version of Hearsay Sites. Hearsay Sites provides Co-operators, a leading Canadian financial services co-operative, with an online destination for each agency—managed via a centralized platform for brand and regulatory compliance. Each site is highly personalized—serving as a valuable channel to attract new clients, collect information, and take action, effectively opening new opportunities for their advisors. ‍

In the six months since unveiling its redesigned Hearsay-powered websites, the firm has received approximately 10,000 client contact forms, with a 17% increase in form submissions over that time period; 60% of these were completed after business hours. Additionally, 40% of client call requests now come from areas of the country where Co-operators’ coverage is not as dense as in popular metropolitan centers. This data underscores that Co-operators has been able to extend its reach through a key customer touchpoint–advisors’ websites–to engage potential clients in additional geographic areas, at any time of day.

“For the last two years, we have been focused on transforming our business to keep pace with the rapidly evolving digital landscape. Our goal has been to enhance the client experience and support our business growth with improved efficiency, productivity, automation, and intuitive digital tools,” said Greg Elcich, VP Digital at Co-operators. “Hearsay has been a trusted Sites partner since 2019 and has been consistent in its approach to understand our needs and challenges while offering creative and results-driven solutions to assist in reaching our goals. We look forward to continuing our partnership with Hearsay as we look to understand emerging trends and identify further opportunities for collaboration to deliver best in class digital experiences for clients and prospects.”

At the forefront

Co-operators leaned into digital transformation early on, recognizing a rapidly evolving landscape that changed how clients consume information and conduct business. In addition to improving the client experience, the company ​saw an opportunity for digital tools to improve efficiency, productivity, and automation.

This is why it turned to Hearsay, first launching Hearsay Social in 2016. Co-operators advisors leverage Hearsay Social to build and amplify their personal brand on social channels in a compliant fashion; by adding Hearsay Sites in 2019, they gained an online destination where they could seamlessly drive prospects from social posts to their websites. Sites is the only solution that offers the ability to publish content directly to field websites using the same workflow to publish to social networks. The combination of Social and Sites not only scales content publishing and supervision across digital channels, but also ensures a cohesive experience and a consistent brand message.

Co-operators successfully upgraded to the new version of the Hearsay Sites product last June to take advantage of additional capabilities, such as client lead forms and fully customizable content components. It also cited enhancements like Google Maps integration and agency-specific dynamic content as benefits of the transition. Along with a fresh look and feel, the Co-operators and Hearsay teams also worked together to enrich the client experience, improve SEO, and showcase each agency and its team within the community for a final product both advisors and clients have embraced.

“Co-operators is an innovative financial services firm and a collaborative partner. We are delighted that Hearsay Sites has been so impactful to advisors’ business, particularly when it comes to growing their pipeline,” said Christine Meginness, VP of Sites at Hearsay. “Co-operators proves that websites continue to surface quality leads, provided the content is engaging, dynamic, and meaningful. We believe that Hearsay Sites will continue to extend Co-operators’ web presence in a manner that is consistent with its brand that also resonates with potential clients.”

To learn more about why customers like Co-operators choose Hearsay to power their websites, go to https://www.hearsaysystems.com/solutions/hearsay-sites.‍

About Co-operators

Co-operators is a leading Canadian financial services co-operative, offering multi-line insurance and investment products, services, and personalized advice to help Canadians build their financial strength and security. The company has more than $59 billion in assets under administration. Co-operators has been providing trusted guidance to Canadians for the past 79 years. The organization is well known for its community involvement and its commitment to sustainability. Achieving carbon neutral equivalency in 2020, the organization is committed to net-zero emissions in its operations and investments by 2040 and 2050, respectively.

Co-operators is also ranked as a Corporate Knights' Best 50 Corporate Citizen in Canada. For more information, visit cooperators.ca.