When it comes to successfully engaging an audience over social channels, personalized videos are the gold standard. Among a sea of generalized, lowest-common-denominator content, the genuine nature of video shines through. And it’s that authenticity that ultimately drives engagement. As we’ve shared previously, engagement is the strongest indicator of driving sales over social media.
But if video is so great, why don’t we see it more in the financial services industry? The answer is, of course, that it’s tough to publish videos on social media in a compliant fashion. Because they’re considered “static” content, videos are subject to stricter rules than simple posts or comments.
Any videos that are tied to promoting financial products or services—even indirectly—must be captured, supervised, and archived. With field forces that can number in the thousands, scrutinizing individual videos can be extremely taxing on already stretched compliance departments. Each video needs to be assessed by compliance reviewers, and even if the videos last only a few minutes, the burden can become overwhelming. Lastly, videos need to be stored in an archive in accordance with the overarching rules, which can be challenging for large video files.
Hearsay has developed a number of features specifically designed to lessen this resource burden.
Supervising video in a compliant and scalable way shouldn’t impose a heavy regulatory burden on your compliance team. Reach out to a Hearsay representative to discuss how we can help you and your organization!